Sunday, March 30, 2008

Jame is a star!

Hey y'all... just had to share this video of one of my bff's Jamie Parcel on LiveVideo.com. I'm so proud of her - she's all grows up in Hollywood, interviewing David Schwimmer & everything! So I guess I have to see Run, Fat Boy, Run now...

Friday, March 28, 2008

Live Better.













So we're doing PR for the Better Living Show and I have to admit, when I first heard about it in early January, I was a little skeptical... would people really go to a show to learn how to live green?

Well, Kendall and I just got back from a lunch run to our other colleagues hosting members of the press at the show, and let me just say the place was packed! And this was at 1:00 ( the show officially opened to the public at noon today.) We actually had to hunt for a parking spot... don't worry, we found one.

But the most awesome highlight of the day was getting to shuttle Ed Begley, Jr. from his appearance on AMNW (Channel 2) to his son's house. We're now officially want to be the co-presidents of his fan club. I may not go out and buy my own wind turbine, but I definitely thought twice before chucking my yogurt container into the trash...

For those of you who are in P-town this weekend - check out the Better Living Show at the Portland Expo Center (take I-5 N to exit 306B - it's clearly marked.) The show is free, parking is $7. Ed is speaking tonight at 7 p.m.

And for Rose City fashionistas - Portland Fashion Week is hosting an eco fashion panel and installation fashion show tomorrow (Saturday) from 5 - 8 p.m. at the SustainableLife Stage (in the back right corner of the show floor.) Even cooler, you can actually bid on Fall 2008 looks in the PFW Fashion Pavillion during a silent auction; and if you win, the designer will custom the piece to your own measurements. How sweet is that?! Most importantly, proceeds go to Children's Cancer Association.

Till next time... now go get your green on!

Thursday, March 27, 2008

What I'm loving this moment...




















So I just realized I've been eating at Mercato an average of 3 nights a week... and I'm getting fat. Oh well, at least I'm well fed.

For those of you who haven't yet, check it out. It's great pizza (Neopolitan style) - although I'd stay away from the Quatro or Veggie (not their best.) Their penne pasta is also amazing - simple yet spicy and delicious.

And of course, they have the best gelato in town. I'm obsessed with the Marscapone flavor. See Emilio - he'll show you what's up.

(Full disclosure: I am doing PR for Mercato, but I'd work for them for free that's how much I love this place!)

Ciao for now...

Wednesday, March 19, 2008

Back on the wagon

I realize that no one is reading my blog, which makes this activity seem somewhat ridiculous. I do feel, however, that there is a pretty good chance I will become famous very soon and then millions of people will be searching for any insight to my complex psyche... so I might as well throw 'em a bone.

Whatever. Basically, this blogging stuff is hard. I barely have time to workout and eat regularly, let alone contribute to a meaningful blog with any sort of consistency... but I've got to start somewhere.

So what's on my mind these days? Social media and what that means for PR people...

So here's my take. My job is to communicate on behalf of my clients with their intended audience/s. So if said audience is using social media, then said clients should be there...right?

Well, it's not as simple as that. You know what it feels like when you're shopping and an annoying sales person gets in your face to try and "help" you? Well, that's how I feel about today's marketers bombarding Facebook, MySpace and anything else they can get their grubby little fingers on.

The beauty of PR has always been its word-of-mouth factor. I think we can help clients navigate the online space to replicate that authenticity of face-to-face communication or editorial coverage - but with a little bit of savvy and finesse people! What's with all the crappy social ads and profile pages (did you see the hair loss ad on Facebook recently?) People just don't get it, and the brands that try too hard end up looking stupid and losing face with their intended audience.

So I guess I'm starting to feel like my purpose in life is to help brands maintain their online dignity... it's a dirty job, but someone's got to do it.